Cosgrove Gaynard Solicitors

Often we are engaged by influencers when a problem arises with an agreement they signed. This leads to the question:

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Why do influencers often sign agreements without legal advice? The story generally goes as follows:

It began as a hobby. Initially just making short videos at home. You found your voice and followers began to grow outside your standard circle of friends. You received a free product when you mentioned them in a video. Followers grow as you work hard. Then suddenly you were offered money to mention a product in a video and post it online. Your hobby turned into a business. Followers grew and were in the tens of thousands. With that brands continue to come forward and as the brands approaching you are most established, the agreements are more detailed.

At this point influencers do not want to refuse business or be seen to be "hard work" and so more often than not sign the contracts presented to them. Unfortunately agreements can be completely one sided unless they are negotiated for the influencer.

As the influencer grows so too does the size of the brands approaching and with that the 2 page initial agreements can soon be 20 + pages with indemnities, representations and legalese language throughout.

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Influencers may not have a lawyer or not one with experience in influencer agreements and social media law. However an influencer does need advice on the clauses contained in these agreements and protection for both themselves and their influencer business.

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We at Cosgrove Gaynard Solicitors have extensive experience in the area and structure,negotiate and draft contracts and agreements for all aspects of social media law for influencers including: Influencer Agreements, Agency agreements, Collaboration agreements, Consulting services agreements, Joint venture agreements, Management agreements, Modelling agreements, Personal assistant agreements, Podcast agreements, Services agreements, Social media agreements and many other agreements which apply to this area.

Take the next step to protect yourself.  Call or email us to schedule a meeting.

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